🎁 Gift Card Program

Gift Card

A Branded Physical & Digital Gift Card Program

An end-to-end platform that lets companies create, sell and manage the use of their own branded gift cards. Issue them as physical cards or digital codes, and let customers easily redeem them in your stores via register integration, POS, or mobile app. Boost customer loyalty, grow revenue, and put your brand front and center with every gift.

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🎨

Branded Card Design

Custom design, printing and issuance for your company. Create different card designs themed for seasons, campaigns or special occasions.

💳

Physical & Digital Card

A chip or barcode physical card for in-store sale, or a digital code delivered instantly via email/SMS. Manage both at the same time.

🖥️

Checkout Integration

Instant balance inquiry and redemption via barcode scanner or register software — letting cashiers accept gift cards with zero extra effort.

📱

POS & Mobile Payment

Contactless or chip use at the POS device through simiPOS integration, or payment from the customer's own phone via QR code.

🔄

Balance & Validity Management

Support for expiration dates, partial spending and remaining balance inquiries. Make balance tracking easier for customers via SMS or mobile app.

📊

Central Management & Reporting

Tracking of card sales, usage rates and unused balance (breakage). Comprehensive reports for campaign analytics and revenue optimization.

Use Cases

🛍️

Retail Chain

Physical gift card sales on store shelves
Birthday, New Year and holiday campaigns
Shared use across all branches and online channels
Option to issue a gift card instead of a refund

🌐

E-Commerce & Digital

Instant digital code sales from the website
Instant delivery via email or SMS
Card code entry on the online payment page
QR code usage via mobile app

🏢

Corporate & B2B

Bulk purchases for employee rewards and New Year gifts
Customer incentive and promotional campaigns
Bulk code issuance with a single invoice
Usage tracking via a corporate dashboard

🎯 Who Is It For?

Retail chains that want to launch their own branded gift card program
E-commerce sites and omnichannel stores
Restaurant, café and food chains
Institutions that want to give bulk gift cards to their employees
Brands that want to use gift codes in customer campaigns

✨ Platform Benefits

Revenue assurance through store-bound spending instead of cash
Revenue from unused balances (breakage)
New customer acquisition — gift recipients visit the store for the first time
Increasing average basket size (spending beyond the card value)
Brand awareness — advertising value as the card is carried in customers' wallets
Single-platform management across physical, digital and POS channels

Omnichannel Usage Flow

Card Issuance Channels

🏪 Store Register 🌐 Website 📱 Mobile App 🏢 Corporate Bulk Orders

simiPayment Gift Card Engine

Card Activation Balance Management Transaction Approval Reporting & Analytics

Usage / Spending Channels

🖥️ Checkout Integration (Barcode) 💳 POS Device (simiPOS) 📱 Mobile QR Payment 🌐 Online Checkout

%10–15

Average breakage rate — unused balance remains as revenue for the business

%35

Share of gift card users who spend beyond the card's value (global average)

6×

Increase in repeat-visit likelihood among new customers who arrive via gift cards

Let's design your Gift Card program together

Get in touch with our expert team and discover the solution tailored to your brand.

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